Patricia Zhang
Disclaimer: i will be maybe not associated with Coffee Meets Bagel. I’m something designer whom aims to enhance the matchmaking procedure on Coffee Meets Bagel.
Enter dating in 2016: a number of swipes and nods that are digital the other person. As someone who’s enclosed by young adults whom predominately date via mobile apps, my mission is increase the experience that is dating certainly one of the best apps: Coffee Meets Bagel.
We reside in an ecosystem that is amazing y et we find ourselves increasingly consumed by work culture. Trash cans full of coffee cups certainly are a badge of pride and normalcy. Meal breaks are replaced with additional work sessions. We now have a natural aspire to find companionship, but we’re constrained by our growing duties.
Co-founders and siblings Arum, Dawoon, and Soo Kang started Coffee Meets Bagel to remedy the busyness of everyday activity, providing an informal environment for people to get together. Presently, the niche dating marketplace is respected at $2B, full of rivals like Tinder, Bumble, and Hinge. Having a increased exposure of elements such as for example training and occupation, Coffee Meets Bagel aims to bring young specialists together more than a sit down elsewhere.
“Coffee suits Bagel, which includes raised $7.8 million in outside money and contains significantly more than doubled its individual base since showing up on “Shark Tank” in January, markets itself as a substitute for all sick and tired of over-sexualized dates the siblings state are on other services that are dating. Alternatively it fixes up individuals up with matches that concentrate on quality over quantity.”
Every trip to noon, male users receive as much as 21 matches, also known as “bagels”. Men may either decide to “pass” or “like”, then it is the turn that is female’s. Feminine users will get matches from men which have already “liked” them. When they hit “like” straight back, a match is established and either relative part may have twenty four hours to deliver an email ahead of the talk vanishes. Names milftastic profile examples are private until a match is established.
I utilized the process that is following analyze Coffee Meets Bagel:
Usability Testing
I carried out guerrilla usability tests within the Yerba Buena Garden and Metreon shopping area in bay area, California. To ascertain pain points, we created an unique profile for each individual, along side a summary of tasks:
- Update preferences
- Locate a partner that is compatiblethis diverse dependent on users’ preferences)
- Upon matching, start a conversation with a Bagel
We arranged my results with gluey records. Each color denotes a unique user, and every sticky represents a various pain point.